Assume Everyone Is A Skimmer

To effectively communicate with skimmers—which is basically almost everyone on the internet—the message must be simple. Simple words, simple sentence, simple everything; no fat, no fluff, no junk; short, bite-sized, easy to understand.

Creators who create for the algorithms contort their message to rank higher, which results in messy, padded crap—twelve paragraph to say one sentence, twenty-eight-minute video to say one thing. Messy, padded crap is the last thing skimmers want!

Attention is scarce. Simple, simple, simple.